The Azbuka Syra brand became the winner of the contest of promising Russian brands, which was held during the forum "Strong Ideas for a New Time", organized by the Agency for Strategic Initiatives (ASI), Vnesheconombank (VEB) with the support of Russian President Vladimir Putin.
This year, the Government of the Russian Federation decided to launch a brand support program. The program provides for measures to actively support and promote regional brands throughout Russia, with the possibility of further promotion to the world market.
The Agency for Strategic Initiatives, together with VEB of the Russian Federation, initiated an All-Russian competition, which was attended by more than five thousand Russian brands.
"Azbuka Syra" became the winner in the nomination "The best brand in the category "cheese". The solemn ceremony of awarding the winners took place on June 29, 2023 in Moscow.
"We are very happy to be the winners of the contest! To receive an award from the largest retailer in Russia, which, in turn, cooperates with many other suppliers in the category that is worth a lot. We believe that such victories do not happen by chance. For 8 years, the Azbuka Syra company has been supplying cheeses to X5 Group stores, every day we process 500 tons of fresh cow's milk to produce 100% natural cheese. We have defined our mission: to take care of every consumer, offering only a natural and delicious product, and today's victory gives us the right to believe that we are taking the right steps to fulfill it," comments Alexey Fatykhov, CEO and one of the founders of Azbuka Syra LLC.
