Fatykhov Alexey Rinatovich answered questions about the current situation on the cheese market and the company's development plans. Keynotes:

- increase in the cost of raw materials by 40% or more;

- reduced purchasing power;

- increase in the share of falsification;

- we are glad that one of the key partners of the company and market players, the Pyaterochka Retail Chain adheres to the strategy of offering a high-quality and proven product to the consumer, however, not all retailers act this way;

- sanctions complicate the process of purchasing spare parts for equipment and starter cultures;

- in 2021, one of the cheese production buildings was reconstructed. In the future, we plan to optimize the infrastructure to increase production volumes on existing equipment and increase the company's production capacity by expanding production;

- in the long term, the difficulty for the development of the market may be a further decline in consumer incomes, since a high-quality natural product is not cheap;

- substantial funds have been invested in the livestock development, so in the next 3-5 years we expect an increase in milk yields, which means we will have raw materials for the production of a quality product.

The full content of the interview can be found on the Milknews website:

https://milknews.ru/interviu-i-blogi/azbuka-syra-fatyhov.html