On July 4, 2025, a strategic partnership agreement was signed between "Azbuka Syra" LLC and the "Perekrestok" retail chain in the cheese category.

The format of a strategic partnership is to achieve joint goals through fixed mutual obligations in the long term. The agreement is concluded for a period of three years. Due to this, the supplier can clearly predict the volume of supply and, based on them, manage its production capacity. In addition, the partner has the opportunity to increase its market share and attract network expertise to improve efficiency and introduce innovations.

"Perekrestok is focused on developing long-term and mutually beneficial relationships with suppliers. Our ambition is to have strategic partners in all key categories and regions of presence. By the end of 2025, the number of strategic partners will approach 130, and their share in the total turnover will exceed 10%," said Dmitry Medvedev, Commercial Director of the Perekrestok retail chain.